Arconic Capital
Designing a Venture Fund Brand Built for Long-Term Trust
Arconic Capital is an Australia-based venture fund preparing to establish itself on a global stage.
When we started, the fund had early brand ideas but lacked a cohesive identity and website that reflected its ambition and credibility. We collaborated and clarify the brand direction, messaging, and visual language, and translated that into a clean, scalable website and supporting materials.
The result was a confident market-facing presence that better supported conversations with founders, partners, and LPs, while remaining flexible for future growth.
Check Live Project
https://www.arconiccap.com/
We worked with Ayush to evolve some of this initial brand work through some further ideation on visuals, tone, messaging etc all the way through to a high quality fully functioning website of the calibre needed for the world we operate in as a venture fund. He was good to push back from a design perspective when he was right but adaptive enough to respond to feedback. I hesitate to recommend him too well as we selfishly want to keep him working with us! But for anyone wanting to work with a great quality creative who's commercial and execution focussed and a fun person to work with Ayush is your person.
Anthony Potts
Partner & Founder, Arconic Capital
